Your Facebook page has been bobbing along with a small number of fans for ages? The spark doesn’t jump over, and the big run on your excellent offer doesn’t want to start? On Facebook, every visitor can see directly how many fans you have already won for your Facebook company page. So a page that lingers around forever with 86 fans has an entirely different appeal than a page with 1,500 fans. But how do you gain new fans? And how can you inspire your fans in the long term and bind them to the site?
And before we get stupid ideas at the beginning of this article: Forget about “bought likes.” Sorry for the word, but bought likes are just bullshit. They’re easy to spot, make your Facebook page look untrustworthy, and won’t buy a single product from you. However, there are a few basic and simple ways to increase your fan base. This article presents a few tips and tricks that you should know to draw new and loyal fans to your site.
Increase The Visibility Of Your Facebook Business Page
Use Your Name
If you can’t find yourself, you can’t follow yourself. So it would help if you used your company name or the name of your product as the page name, and you’re done. Superfluous keywords only confuse at this point. What you do, how you do it, what you offer – none of this has anything to do with your site name.
Fill In All(!) Information Fields
Unfortunately, it is neglected far too often, but the Facebook algorithm should be taken into account. In search queries (which are not that rare), the information fields on your Page – i.e., “Our Story,” Description, Services – must be filled with sufficient, good content.
Promote Your Site Online And Offline
It would help if you were promoting your Page everywhere – on your website, in your emails, on your other social media profiles, in your printed matter, letters, invoices, on your shop door, because yes.. drumming offline is essential too. Invite employees, customers, and your own Facebook contacts to follow your Page, too. But please, not with an automated invitation, as so many do, but better in a personal message in which you briefly describe the added value that your site offers (e.g., up-to-date information, the latest offers, direct exchange, thematically interesting articles, sweepstakes, or other specials).
Use Your Followers As Multipliers
When your fans share your posts, it directly increases the visibility of your Page. You don’t necessarily have to surprise them with a “Share this post!”, but you can design your posts so that they encourage fans to do so, e.g., B. Tag friends in the comment columns. Reactions to your events are also displayed to other users. So be sure to keep this factor in mind as you develop your posts.
Communicate With Your Fans
Communicating on Facebook doesn’t just mean posting posts. Communicating means actively entering into a dialogue with your fans. People come to your company page and thus show a primary interest in your company or products. So you’re “pre-qualified” to bring in a little expert talk. As soon as someone leaves a comment on your Page, you should at least reply to them. At best, even in such a way that a short dialogue can arise. The user feels picked up, and at the same time, the potential reach of your company page in the Facebook algorithm increases.
Post Regularly And At The Right Time
Why bother following a page where nothing has occurred for quite a long time? Coherence is fundamental for keeping your fans blissful and your Page fascinating. State-of-the-art posts generally track down space. An article plan allows you to plan and facilitate positions ahead of time. Kindly don’t get out of hand, yet it ought to be something like eight arranged posts each month.
Generally speaking, the best times for posting are somewhere in the range of 9:00 and 11:30 a.m. on workdays and again around 7:30 p.m. At the end of the week, the time between 11:00 a.m. and 5:00 p.m. is ideal. In any case, it might be ideal assuming you evaluated what turns out best for your local area.
Offer Your Fans Added Value
Facebook clients are searching for trade and need to be engaged. So it does not essentially regard you on your side, but instead regarding them. In this manner, make a point to convey content that intrigues your fans and possible clients. One key to discovering: pay attention to them (on the web and disconnected). Post content that addresses their inquiries and offers them chances to provide their viewpoints and thoughts. Too: Which themes have gotten a ton of preferences on your Page as of now? Set comparable posts on your timetable!
Try Unusual Formats
Recordings, mainly live recordings and stories, create special consideration in the Facebook calculation and among (potential) fans. So think about your video procedure and get the camera all the more regularly for significant occasions. It doesn’t need to be super-proficient, simply authentic and legitimate.
Always Ensure That Your Posts Are Of High Quality
Make your posts thoroughly examined, match pictures and text, don’t get excessively special, and utilize top-notch photographs. It doesn’t sound rudimentary, yet it isn’t that much while thinking about a couple of fundamental viewpoints. It would help to attempt our intelligent Facebook post enhancer to manage your post messages for excellent execution. You’ll get star ways to work on your text as you type your post text.
Using Facebook Ads Properly
It is impossible to get around Facebook promotions, in any event, for more modest organizations because Facebook doesn’t arrive at a wild contest. Notwithstanding expanded permeability, supported presents offer alternate ways to contact the right crowd with your substance: you can focus on your promotions to a custom crowd, explicitly appoint Facebook to guide individuals to your Page, or “clone” your local area to draw in new great fans.
Gone are the days when Facebook give you free reach and “simply being on Facebook” was sufficient. Facebook Business Page rivalry is savage. You, your organization, and your substance should be available. Accomplishment on Facebook takes work and standing apart from the group. However, you can relax: assuming you’ve perused this article, you find out about great Facebook promoting than the vast majority of your rivals.