It’s no secret that 2023 is an exciting time to start up a new business and with the connectivity afforded by the internet and social media platforms in particular, it’s now easier than ever before to curate the right brand presence and marketing campaigns. Right now, video content is one of the fastest growing mediums for everything from engagement to SEO, and as YouTube is the 2nd largest social media platform; those starting up a new business could certainly benefit from adding videos to their plans at the very least.
Why will a YouTube channel be worthwhile?
When it comes to establishing your brand online, it can be imperative to diversify your presence and the more platforms you leverage, the better. In the current climate, a website alone is no longer going to have the impact it once did on audiences, so adding a blog and social media channels like Instagram will be the best way to maximize reach. As YouTube is so popular worldwide and video content has the ability to not only get messages across in a more impactful way but also improve a host of areas of business, there are plenty of reasons to get set up straight away and make it an integral part of new startups right from launch. Here’s a quick look at the benefits of marketing via YouTube:
- Increased reach
- Better comprehension of messages
- Additional content for search engine bots to scan when using subtitles and metadata
- A more accessible brand
- A stronger consumer/brand relationship
- A different approach to marketing with worthwhile conversions
The modern consumer doesn’t often have the time to scroll their feeds and pay attention to images or read written text, so videos are a great way to catch the eye and ensure viewers know exactly what you’re selling, promoting, or offering in as little as a few seconds.
How to curate a YouTube channel for business?
Starting up a YouTube channel for your business won’t be a difficult process, all you will need to do is take a few moments to set up an account. Even content creation is extremely simple when you use a video editing software platform like CapCut, as they have a YouTube video editor that will take care of all of your typical needs while ensuring that everything is tailored to meet the parameters of the platform. Many startups will struggle with what type of channel to establish.
The first thing to do will be to consider your products and services and take a look at content creators who are already producing video content in your niche. For example, if you are hoping to drop ship, it can be a good idea to do product reviews and talk about your experiences, or if you hoping to get involved in the gaming niche, you could consider streaming. YouTube is such a diverse channel and CapCut has so many video editing tools that you could even provide high-quality footage of everyday activities by using the video stabilizer or even create a collection of clips to offer on YouTube Shorts.