Website promotion is experiencing a golden age, and growth rates are increasingly attractive. Creating a website that fails to reach the intended users is useless, so it is essential to know how to advertise a website.
What Is An Online Advertising Campaign?
An online advertising campaign is a set of advertising actions organized according to marketing and business objectives aimed at one’s customers and potential customers through the internet channel. Online Advertising Campaigns are a form of promotion that uses the Internet to send advertising messages to attract customers.
How To Advertise A Website – 5 Examples Of Online Advertising Campaigns
Well, now let’s see some examples to be used for advertising a website:
Search Engine Advertising Campaigns
They are very well known, and you will almost certainly see the advertising system proposed by Google, that is, Google ADS. In general, this type of campaign allows you to show your website ad on search engines or directly on Publisher sites (owners of a website or a network of sites that offer advertising space).
This type of campaign involves using banners, which are nothing more than images that can be inserted on other sites. This type of campaign occurs through a direct agreement between Webmasters or agencies specialized in intermediation.
Campaign On Social Networks
Even these campaigns are beneficial, especially those made on Facebook (Facebook ADS). Typically, these ads can be well targeted towards a specific target, making them very versatile campaigns for any online business.
Email Marketing Campaigns
Email marketing also has some aspects that can be related to advertising, although building a list requires extensive web marketing skills. These campaigns are characterized by sending emails that entice the reader to visit the reported link. This type of campaign is beneficial for advertising a website. Still, given that users have become particularly sensitive to spam, it is essential to propose highly relevant services to the list in question.
Viral Advertising Campaigns
These are campaigns generally created with videos or images that can be seen by many users in a short time and generate a viral product. This potent tool often manages to get a large number of views and conversions. Ads and banners are therefore created containing keywords or phrases related to the business; these are published on sites relevant to the company. When a user searches with one of the keywords that have been specified, the ad is posted in correspondence with the search results.
Why Does It Work?
Online advertising is easily measurable and allows for tangible feedback on the results achieved. So it will enable you to improve and optimize your strategies on scientific data compared to traditional media; moreover, one of the main advantages of online advertising is immediacy. The publication of your advertising messages is immediate and fast. Another advantage, equally important, consists in the lack of both geographical and temporal limitations. Let’s talk about economic convenience. The return on investment is very high, and the possibility of personalizing online campaigns that can be built “tailor-made” according to the needs and objectives of the companies.
What Are The Steps To Follow?
To advertise a website at its best, it is necessary to follow the following steps:
- Initial analysis to define the advertising strategy;
- Identification of premium sites, advertising networks, and online resources for advertising promotion;
- Definition of the marketing plan and the advertising campaign;
- Online media planning and buying;
- Study and creation of creativity for the web and advertising campaigns adhering to the Iab standards;
- Carrying out advertising campaigns on search engines;
- Optimization of campaigns in terms of conversions, costs and return on investment;
- Analysis of performance and results;
The advertising market must change towards new, cheaper and more efficient promotional forms, but to do this, companies and entrepreneurs must become aware and, above all, be able to use these tools effectively!
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